Videos allow contact that is more personal with consumers. No article or social media interaction can replace a real person talking straight to the audience.
The audience is much more broad with videos. YouTube’s demographic is 18-54. Not many other marketing avenues boast such an impressive range of demographic users.
With so many more viewers, imagine how many more shares an interesting video gets. In addition to building a bond with consumers and reaching out to a larger audience, videos encourage more social media shares than textual content.